BBDO New York created this spot featuring Team Visa freeskier and first-time Olympian Torin Yater-Wallace skiing on a mountain alone at night. The commercial is part of an Olympic-themed campaign which includes stories of Team Visa athletes and encourages consumers to imagine their own ‘everywhere’ or the aspirational place they want to be in life. For Yater-Wallace, that means getting away from it all – the crowds, the cameras and the concerns of competing at the Olympics, so that he can enjoy doing what he loves.
Produced by Epoch Films
Agency: BBDO
Director: Martin de Thurah
Creative Consultation, Stunt Coordination, and Camera Operator: Josh Berman