Spyder

by Schui Baumann | May 15, 2020

What We’re Made Of This archival based project focuses on telling the story of Spyder’s rich brand history and origins and how that narrative influences their ongoing design and performance initiatives, including their collaboration with GORE-TEX Production...

New Belgium Ramble Ride

by level1 | Apr 13, 2020

We followed three riders across the three-day ride, experiencing the pain, joy and excitement through their eyes. From their history with bike packing, to the challenges something like the Ramble Ride presents, we set out to show just how far something as simple as a...

SPY – Electrochromic ONE™ Lens Technology

by level1 | Mar 10, 2020

Level 1 was tasked with creating a product launch video and social assets for the revolutionary SPY Optic Electrochromatic goggle, with a lens that would adjust based on light conditions to maximize visibility and contrast for the user. Director: Josh BermanProducer:...

Pearl Izumi – Would you still do it?

by level1 | Feb 25, 2020

Nationally televised spot for Pearl Izumi promoting the brand and full product range. The original copy draft for this spot asked, very much ahead of it’s time “Would you still do it if you couldn’t post it to social media?” Production Company: Image...

Summer Adventure Series

by level1 | Jan 10, 2020

This series of 4 travelogue-style pieces was shot and edited during the summer of 2018 in various locations throughout Colorado for Freeskier Magazine. As spring gives way to summer and the winter snowpack slowly trickles into nearby streams, our time in the mountains...